Empower the next generation The ability to change the future!


TSAF Tech Co. Ltd (Think Smart Act Fast) was founded in 2009 with the commitment to empowering the next generation to change the future through education, technology, and investment. We guarantee a large amount of annual investment in R&D including AI tool development, to empower our business sectors. The majority of our clients come from families within the top 5% percentile of Greater China and extend to North America and Europe. Our aim is not only met but surpassed becoming a leading company in China with the highest ESG practices.
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  • 2022

    In February, based on our data from the past 13 years and machine learning algorithms, we launched a series of ed-tech tools.

    In April, we launched high school counseling services for other overseas countries other than the US.

    In May, we published the 2021 White Paper of Chinese High-Net-Worth Family Education.

  • 2021

    In March, 50% of our middle school students got into TOP 30 boarding schools in the US.

    In April, 50% of our high school students got into TOP 10 American universities and Ivy schools.

    In July, Hongye Family Education was officially launched to provide family education to high-net-worth Chinese families around the world.

  • 2020

    In March, Sino Elite became our sub-brand for high school counselling services.

    In April, we achieved a new historical 47% acceptance rate of TOP 10 American universities and Ivy schools.

    In July, we upgraded our company name to TSAF, meaning think smart and act fast.

  • 2019

    In April, we achieved a historical 30% accpetance rate of TOP 10 American universities and Ivy schools.

    In August, we successfully hosted the first art fair in education with several thousands families attending.

    In December, we were awarded "2019 Most Influential Study Abroad Consulting Brand" by Tencent Education and "2019 Most Influential Study Abroad Institution" by Sina Education.

  • 2018

    In March, our students were admitted by every TOP 15 boarding schools in the US.

    In June, the US Boston office was officially established.

    In July, Lush Youth Charity launched an incubator to provide exclusive leadership programs.

    In July, Loom Academy was established to provide world-class academic and artistic programs.

  • 2017

    In March, 50% of Chinese students admitted by the top 50 boarding schools in the United States were our students.

    In June, Collegiate Elite was officially announced as our premier college counseling service.

  • 2016

    In September, as the first corporate representative from China, Ms. Minmin Zeng was invited to deliver a speech at the annual conference of EMA.

  • 2015

    In June, we were certified by the Enrollment Management Association (EMA) in the U.S.

    In November, we were awarded the "2015 Most Influential Chinese Education Brand Award" by Sina Education.

  • 2014

    In January, Minmin established the Minmin Zeng Undergraduate Scholarship at Harvard College.

    In January, Shanghai office was established.

    In June, Minmin was invited to serve as a member of the China Advisory Council of Coursera (a well-known U.S online learning platform).

  • 2012

    In February, Beijing office was established.

    In June, Ms. Minmin Zeng became a certified consultant by the Independent Educational Consultants Association(IECA) .

    In August, the Lush Youth Public Welfare Service Center was established.

  • 2011

    In June, we were certified by the National Association for College Admissions and Counseling (NACAC).

  • 2009

    In April, Sino Elite Education Group was founded in Hong Kong.

    In May, Shenzhen Sino Elite Education Consulting Co., Ltd. was established.


  • Premier and global

  • Technology driven

  • One-stop solution

    95% of our clients are from the top 5% of high-net-worth families globally.
    Most of them are entrepreneurs, celebrities and executives from global Fortune 500 companies.

    Apple, IBM, Dell, Tencent, Baidu, Alibaba, Huawei, ZTE, Johnson & Johnson, McKinsey&Company,Ping An, Dianping, Meituan, 58.com, 51job, Hundsun Technologies, Didi, Starbucks, Hillhouse Capital, Springs Capital, Hony Capital, Decent Capital, Northern Light VC, Deutsche Bank, UBS, Morgan Stanley Bank, Credit Suisse Bank,  Ernst & Young Global Limited,  Coastal Real Estate, Kaisa Group, Country Garden Real Estate, Radiance Group, China Merchants Property Development, China Merchants Bank, Bank of China,  Industrial Bank, World Bank,  Distinguished Artists and Celebrities, SenseTime, and etc.  

    Geographically, they are from all major cities in mainland China, Hong Kong, Macao and Taiwan regions, the United States, Australia, Canada, Japan, Singapore, Italy, the United Kingdom, the Netherlands, Sweden, Switzerland, South Korea, India, Malaysia and etc. 

    Technologies are undoubtedly changing the future of international education.
    Since 2020, our services have been fully digitized and started R&D on educational technologies.
    Our achievements include a comprehensive digitized service process, AI-powered interview guidance, AI-powered essay modification software, and an automatic error-correction system for all common applications.
    Areas that we are currently exploring include using big data and machine learning to carry out analysis on admission competence, comprehensive evaluations for younger kids, academic evaluation, NFT, and the metaverse.
    Innovation is core to our business.
    Provide one-stop educational solutions ,from consulting to project management to execution.
    Armed by our past successful experiences with thousands of cases, we are widely connected with world-class educational resources and provide one-stop educational solutions (from consulting to project management to execution) to families, students, and international schools.
    We believe every child has potential and we will use our wisdom and scientific planning skills to empower the education industry with more efficiency. We hope to empower the next generation to be more competent and create a better future.
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    On July 15th, Hongye Family Education, in collaboration with TSAF , released the 2021 WHITE PAPER ON FAMILY EDUCATION OF CHINA'S ULTRA-HIGH WET WORTH INDIVIDUALS. The 44-page "2021 WHITE PAPER ON FAMILY EDUCATION OF CHINA'S ULTRA-HIGH WET WORTH INDIVIDUALS" is the first white paper in the international education industry to focus on the changing needs of Chinese HNW families in terms of their perception of family education and family inheritance, exploring how parents can make good educa



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